If you have ever shopped on Amazon, you will have seen the "Add to Basket" and "Buy now" buttons which appear in what is known as the “Buy Box” at the top right-hand corner of the product page on Amazon.co.uk and at the bottom of the screen on the Amazon app.
More than 80% of Amazon sales are made via the Buy Box. However, evidence shows that the Buy Box does not always present the best deal.
Amazon is using its control over access to the Buy Box, which favours Amazon’s own products or products sold by a seller that uses Amazon’s order fulfilment services, to direct customers to purchase certain products despite better deals on the same product being available.
By steering customers to the prominently-displayed Buy Box, Amazon obscures offers from other sellers, even when they offer a better deal, by hiding them down the page and making them difficult to find. This means that you, the customer, might have paid more than you needed to for a product.
We believe that this constitutes an abuse of Amazon’s dominant market position and a breach of UK competition law, and so we are seeking compensation for those affected.
We are seeking to bring the UK Buy Box Claim in the UK Competition Appeal Tribunal against Amazon.com, Inc. and related companies.
If you or your business are based in the UK and purchased goods on Amazon.co.uk or the Amazon app in the last 6 years, you will be automatically included as a "class member". As this is an “opt-out” claim, you do not need to do anything to be included in the claim.
Julie Hunter is an independent consultant working exclusively in the field of consumer research, policy and advocacy. For the past 20 years, she has collaborated with leading consumer and public interest organisations – in the UK, Europe and beyond – to empower and protect consumers.
Ms Hunter has instructed the law firm Hausfeld & Co. LLP to represent her in UK Buy Box Claim. Hausfeld is a leading disputes-only law firm specialising in competition law, with significant expertise in all aspects of collective redress and group claims. The claim is being funded by LCM Finance, who are specialists in providing litigation finance to enable the pursuit and successful recovery of funds via legal claims.